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Generally speaking, qualitative research seeks opinions - rate product X from 1 to 5 for (some aspect of it), while quantitative research seeks use/frequency - do you use product X. Quantitative research asks people who they will vote for, qualitative research askes them why they will vote that way.
Please use your hypothesis, to answer this questions.
moving from general conclusions to specific observations
Qualitative research primarily uses inductive reasoning, which involves starting with specific observations or data points and then developing general conclusions or theories based on those observations. This approach allows researchers to explore deeper meanings, perspectives, and relationships within their data.
Generally speaking, qualitative research seeks opinions - rate product X from 1 to 5 for (some aspect of it), while quantitative research seeks use/frequency - do you use product X. Quantitative research asks people who they will vote for, qualitative research askes them why they will vote that way.
Non-directional hypotheses are used when we are unsure about the direction of the relationship between variables. By using a non-directional hypothesis, we remain open to the possibility of either a positive or negative relationship between the variables, allowing for a more comprehensive exploration of the research question. This approach can help avoid biases and ensure that the findings are based on the data rather than preconceived notions.
The appended link outlines the several differences.In brief:Qualitative data is produced by answering "soft" questions like:* Was it expensive, * Were you really tired, * Did everyone have a good time, * Do you like Heavy Metal bands. Qualitative research would then be determing what people "like", how they "feel", are they "happy"Quantitative data and research poses "definite" or "hard"questions like:* How many grams of sugar did you use, * On a scale of 1 to 10 how much pain are you in * What colour was the solution, * What was the increase in vapour pressure. Quantitative research would then be determining the average weight of teenagers, the cost of new cars in Calgary, or the miles walked by 40 year old postmen on December 12th
According to one definition, quantitative procedures are those that give decision-makers a powerful and organized way to analyze quantitative data. The management uses this scientific approach to problem-solve and make decisions.
Quantitative research is associated with positivist/postpositivist paradigm. Qualitative research is the approach usually associated with the social constructive paradigm. The pragmatic approach or mixed methods use methods which appear best suited to the research problem.
The results of her research were conclusive to her initial hypothesis.
It must be applied to the research question.
It must be applied to the research question.