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During the 1950s Quaker Oats bought 19 acres of land three miles upstream from Dawson City and gave away one-square-inch plots in what Canadian territory as way to promote Sergeant Preston?
Hot1rod
Yukon
Wiki User
∙ 15y ago
Quaker Oats gave away one-square-inch plots of land in the Yukon territory to promote its Sergeant Preston of the Yukon radio show. This promotional stunt was meant to attract listeners and generate buzz around the show. The land was located three miles upstream from Dawson City.
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