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Advantages of primary research (field research) are that it provides data that's up to date, relevant and specific to your products.

Disadvantages are that it's expensive to collect, it's time consuming, and it needs a large sample size to be accurate. business with a limit budget might compromise by using small sample groups, or carrying out field research over the telephone or pornhub

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Q: What are advantages and disadvantages of primary research?
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What are primary and secondary research?

From my understanding, Primary and Secondary research are the difference in conducting the research. In Primary research, there is no data available for the researcher, hence the researcher has to start from scratch. This means that the researcher needs to design questionaires, collect data from respondents and then analyse the result. If you are doing secondary research, the researcher have the necessary data available. These data are made available through other publications or reports, like newspaper or annual reports of companies. If the researcher is doing secondary research, there is no need to start from scratch, he or she uses the data or information done by other organizations or publications. The important thing is that there are advantages and disadvantages for both methods. Primary research is more time consuming and costly. While some secondary research may not suit the researcher's needs.


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There are both advantages and disadvantages of data collection methods in statistics. The main advantages are the metrics and correlation one can draw from statistics. The disadvantages stem from sampling errors.


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An advantage is that it enables researchers to learn about events that happened in the passed or long ago and also provides a way to study trends

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The advantages of field research is that you are getting information that is fresh from the source. You will get a pulse on what is happening now. The disadvantages is that sometimes field research does not represent the population as a whole. It also takes a lot of time to do.


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There really are no disadvantages to primary market research. What might be disadvantageous to an origination would be lack of resources or funds to conduct beneficial market research in the first place. Innovation in cost reduction must then be implemented.


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The advantage of desk research is, research for free, easier to do and quicker to do than field research (primary research).


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