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Fashion Merchandising and Buying Job Descriptions

Fashion Merchandising - A fashion merchandising job description is based around crafting a positive consumer experience. Fashion buying can be a part of this. From choosing what to sell, to deciding how it's displayed in stores, fashion merchandisers have a customer-focused approach. They know that presentation counts. A sweater by itself may not attract attention, but pair it with the right belt, jeans and some fabulous shoes, and it becomes a hot item. Fashion merchandising experts subtly inspire consumers to see the possibilities in their products.

Fashion Buying - While many people think that they could make a career out of shopping, fashion buying is more complex than that. Fashion buyers have to be aware of the nuances of trends. They have to anticipate where styles are going and what will catch on with consumers. Not every new style will make it to the marketplace. Fashion buyers make decisions about what to sell and how much based on their knowledge of fashion history, market trends and customer psychology.

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Q: What are the differences between merchandising and buying function?
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