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Q: What are the opportunities and shortcomings of the quantitative approach?
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Which approach do you think should be relied on more heavily for strategy formulation-the quantitative or qualitative approach?

The quantitative approach


What is quantitative approach?

A quantitative approach is always dealing with a quantity or numbers of some sort to prove a point. With the use of quantitative approach we improve our decision making power. It is especially useful in planning and control.


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Which approach do you think should be relied on more heavily for strategy formulation quantitive or qualitative?

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How quantitative approach is useful in Mcdonalds?

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What is difference between ordinal approach and cardinal approach?

In consumer behavior, the satisfaction that consumers get by consuming commodities is utility. A cardinalist thinks that utility can be measured, quantified, and expressed in quantitative terms. An ordinalist thinks that you cannot measure utility in quantitative terms.