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What criteria is used in the BCG analysis use?

Updated: 12/15/2022
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EncofBizandFinance

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13y ago

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The BCG analysis emphasizes two main criteria in evaluating the firm's product mix: the market growth rate and the product's relative market share. BCG uses these two criteria because they are closely related to profitability.

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Q: What criteria is used in the BCG analysis use?
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