answersLogoWhite

0


Want this question answered?

Be notified when an answer is posted

Add your answer:

Earn +20 pts
Q: What is Boston consulting matrix in marketing?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

What is Boston matrix?

Boston Matrix is a more informal marketing tool used for product portfolio analysis and management, developed by the Boston Consulting Group in the early 1970s.


Boston consulting group matrix on toyota's portfolio products?

The Boston Consulting group Matrix on Toyota's portfolio products basically provides consultancy services on the same. The offer professional advice on which product to buy.


What is Boston Consulting Group's population?

Boston Consulting Group's population is 2,011.


What is the population of Boston Consulting Group?

Boston Consulting Group's population is 5,600.


When was Boston Consulting Group created?

Boston Consulting Group was created in 1963.


What is a BCG matrix?

BCG matrix aka Boston matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines. (http://en.wikipedia.org/wiki/Growth-share_matrix) NB a picture is also included on the website. BCG matrix is an important tool to measure companies' brands worth. By analysis where their brands stand in BCG matrix, they can better develop branding strategies.


Where can I find information to help me write a business and marketing strategy?

Many places on the internet offer this service, even for free. Tools such as SWOT analysis, PEST analysis , Ansoff Matrix, and Boston Matrix can help you along the way as you write and outline our buisness and marketing stratergy.


What is the purpose of marketing consulting services?

Marketing consulting serves a variety of purposes. These include planning a marketing strategy, providing you with leads, raising awareness of your brand and promotional advertising help.


Where can I find a good internet marketing strategy consultant in the Boston area?

You can find a number of internet marketing strategy consultants in the Boston area. You can find one of your choice in any of these links:www.aderit.com/; www.nickstamoulis.com/(Nick Stamoulis Internet Marketing Consultant-Ph: 781-350-4365);www.convasis.com(Alexey Ossikine); www.clearlycreative.net/(David Gowel) There is an internet marketing consulting company called Convasis. They are located at 10 Post Office Square in Boston, on the 8th floor of the building.


Where could one learn more about online marketing consulting firms?

Someone could learn more about online marketing consulting firms from people online who own consulting firms and asking them about it by visiting their company's website.


What education is required to go for a career in internet marketing consulting?

One should first get a degree in marketing or business. Then one should specialize in an area where one is interested in. One should then find a marketing job that fits one's interests. From a marketing job one can steadily move towards internet marketing consulting. The knowledge needed to feel at home on the web doesn't require a special education for marketing consulting.


Can you link the Boston matrix to a products life cycle?

The introduction phrase within the product life cycle relates to the question mark group within the Boston Matrix. Star products in the Boston Matrix relate to the growth stage of the product life cycle. The maturity stage of the product life cycle relates to the cash cow group of the Boston Matrix. Dog products within the Boston Matrix are linked with the decline stage of the product life cycle.