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What is a pass along rate?

Updated: 9/21/2023
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Wiki User

11y ago

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Estimating the number of people who read a magazine without buying it.

G. Belch, and M. Belch 2007, Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (7th Edition), McGraw Hill/Irwin, Boston.

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Kelly Johns

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1y ago
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