Likert Scale How do you feel about Hot Dogs?
1 2 3 4 5 Love them Like them They're OK Dislike Them Hate Them
Semantic Differential
How do you feel about Hot dogs? 1 2 3 4 5 Love them Hate Them
Scaling is a technique used for measuring qualitative responses of respondents attitudes. Two types of scaling include direct measurement (Likert scale and semantic differential), and indirect measurement (projective techniques).
real definition of likert scale?
Rensis Likert was born on 1903-08-05.
Rensis Likert died on 1981-09-03.
It depends on the specific likert scale, but generally it is the ordinal level
Can a 3-point scale also be called a Likert scale?? PS
Many researchers believe you should only report the results for individual likert items using the proportion of responses for each scale point. For example, 17% strongly agreed, 32% agreed, 10% neither agreed or disagreed and so on. The reason they say this is that likert data is not "equal interval" - the difference between strongly agree and agree is not the same as the difference between neutral and agree, for example. The data is said to be ordinal, not metric. However, this is actually not so much of an issue. Several research studies show have calculated the numerical difference between Likert-type scale points and showed they are very, very close to "equal interval". References for this are given in this paper: Dawes, John. "Do Data Characteristics Change According to the Number of Scale Points Used - an Experiment using 5-point, 7-point and 10-point scales", International Journal of Market Research Vol 50, no 1, 2008. In fact the data used for this experiment is available on the web, go to www.johndawes.com.au and click on "free data".
The Likert type question is used to determine the respondent attitude or feeling on a particular specific item. There are numerous ways to set up the answer types on the Likert scale; see the related links.
A Likert Scale Questionnaire is one where the subjects are asked to mark how much they agree with the point of view in the item. Rensis Likert devised it first. An item in a Likert Questionnaire could be "People who commit murder should be executed." The format for a five-point Likert scale could be: # Strongly disagree # Disagree # Neither agree nor disagree # Agree # Strongly Agree The results are either analyzed separately, or the whole scale may be totalled or summed. Because of this, Likert Scales are often called "Summative Scales".
Quantitative
Quantitative
Likert