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Yes. Research shows that companies with well-established CI programs enjoy greater earnings per share than companies in the same industry without CI programs. Moreover, "In a recession, competitive intelligence can pay off big," reported Business Week magazine in its Nov 26, 2001 issue. Among the examples cited: At Texas Instruments, the CI team uncovered the need to pursue an acquisition before a rival could do so "and safeguard what is now a $100 million business with enormous growth potential at a time when bright spots on the tech horizon are few."

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Q: 3 Does CI really make a difference to the bottom line?
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