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Did Rockefeller use horizontal or vertical?

Updated: 10/6/2022
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10y ago

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Rockefeller made a deal with the railroads that led to him expanding horizontaly to take over the major refineries. Once he went horizontal he went vertical. Rockefeller controlled the up-stream, the pipelines, and the retail outlets.

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Clark Schimmel

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Q: Did Rockefeller use horizontal or vertical?
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Did Rockefeller use horizontal or vertical integration?

Rockefeller made a deal with the railroads that led to him expanding horizontaly to take over the major refineries. Once he went horizontal he went vertical. Rockefeller controlled the up-stream, the pipelines, and the retail outlets.


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I don't actually know who or what Rockefeller is but generally businesses use horizontal integration to grow, increase capital (money), increase market share, eliminate the competition, establish a company or to overpower smaller competitors. Sorry I couldn't be more specific about Rockefeller! I hope I helped you in some way :)


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