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Likert (1967), Lankford (1994) and Veal (1997) list the advantages of the Likert method as including:

1- the fact that the method is based entirely on empirical data regarding subjects'

responses rather than the subjective opinions of judges;

2- the fact that this method produces more homogeneous scales and increases the

probability of a unitary attitude being measured; as a result, validity (construct and

concurrent) and reliability are reasonably high; and

3- greater ease of preparation.

quoted from:

TOWARDS THE RESPONSIBLE MANAGEMENT OF THE SOCIO-CULTURAL IMPACT OF TOWNSHIP TOURISM, By PRANILL RAMCHANDER, April 2004

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Q: Example of the advantages of likert scale?
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