Discount allowed/ received
like when you go shopping, ( sales tax)
It was a tax imposed in Roman times in the markets as a 'sales tax'
Companies use advertising because it improves sales and through sales profit.
Advertising began with the Egyptians when they used papyrus to do wall posters and make sales messages. The modern advertising is credited to Thomas J. Barratt who deemed the name "the father of modern advertising".
percents are used to dealing with math for example you can always do 45/100% wich reduces to 450%.
promotion, ADVERTISING, mass advertising,
If advertising expense is fixed and has no concern with level of sales then it Is fixed but if it is changed with the change in level of sales then It is variable cost.
To find companies that provide advertising sales one could check their local phone book. The second option would be to check the internet to find companies that will do the advertising sales for your company.
Bigger sales.
Used cars dealers will finance their sales through a number of different ways. Advertising can be bought, and the simplest way is just by selling these cars.
Effectiveness of advertising can be measured in terms of sales volume of that product advertised.
In 2012 McDonalds advertising expenses were about $901 million.