The positive negative aspects of advertising?

Answer 1

Originally, advertising was created to help someone sell something. That means the ultimate goal of advertising is to increase the advertiser's sales. However, in preparation for an advertising campaign, a more specific advertising goal is required to provide advertisers or advertising agencies a certain direction regarding how the campaign will be executed and how the campaign will be evaluated after the campaign period. Moreover, advertising is the largest financial source for mass media and has a powerful effect on our society. Nonetheless, advertising is sometimes subjected to wide criticism due to the fact that advertising is the most visible marketing activity of advertisers. Because it's so visible, advertising gets criticized frequently, for both what it is and what it isn't. Many of the criticisms focus on the style of advertising, saying it's deceptive or manipulative . Collectively we might refer to these as short-term manipulative arguments. Other criticisms focus on the social or environmental impact of advertising. These are long-term macro arguments. In our discussion of the economic impact of advertising, we focused primarily on the first two principles offer -market economics: self-interest and many buyers and sellers. The social aspect of advertising typically involves the last two principles: complete information and absence of externalities. In fact, social issue debates can be seen as instances where advertising tends to violate one or more of these basic economic principles. We can examine many issues from these two perspectives. Some of the most important are deception and manipulation in advertising, the effect of advertising on our value system, commercial clutter, stereotypes, and offensiveness.