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They are charging the customer the same price for a 16 lb. bag that was 18 lbs. about a month ago. Why are they offering a 16 lb bag instead of 18 lbs and charging the same price?
Wiki User
∙ 14y ago
This is a common tactic to disguise a price increase.
If the price per bag goes up, most women notice at once, and many start looking at prices elsewhere. If the weight per bag goes down, the majority don't notice it.
This trick has been used for decades in the chocolate industry, with astonishing success.
Wiki User
∙ 14y ago
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