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"Above the line" and "below the line" are advertising terms used to describe where the advert or media will be deployed, or in my case, where the Photography will be used.
Above The Line (ATL):
Above the line or "ATL" as it's sometimes referred to, is media for a much wider targeted audience.
So things like television or radio (not really relevant to stills photography), or billboards and large screen digital displays like the ones you see as you drive into London.
Above the Line is for those advertisement campaigns that are for a much wider spectrum of people.
So things like an automotive, phone, or a food company will appeal to a much wider audience than say a company selling IT Servers, or industrial carpet cleaners.
So Above the Line (ATL), is for a very wide audience of people for things that will appeal to almost everyone.
Below The Line (BTL):
Below the line, or "BTL", is therefore advertising targeted to a much more niche group of people.
So think of things like targeted social media adverts, where you can show your ad only to people who have an interest in a specific product or service.
Things like a company website, direct email marketing campaigns, industry brochures etc.
Below the line usage is for more targeted consumers, where you don't need everyone to see the advert, just the more niche group of people who will purchase whatever it is you're selling.
So things like memory cards for cameras, fitness supplements, a luxury watch brand.
What else can I help you with?
What is below the line advertising?
what is Below-the-line-advertising?
What different types of advert are there?
There is above the line or mass advertising (tv, print, radio, newspaper, billboard). There is also below the line advertising (retail, coupons, direct mail, exhibitions) Then of course you have guerrilla advertising, also known as alternative advertising, ambient advertising, viral, or non-conventional. A lot of the time some advertising mixes above and below the line advertising. Today guerrilla advertising is becoming pretty popular. Check out www.guerrillaadvertising.ca for some cool examples.
What are two type of advertising?
I think you mean "below the line" and "above the line" advertising. Ad agencies used to get paid on a media commission for placing ads (above the line in accounting terms) and other forms of advertising, which included targeting customers or segments with collateral or direct response, fell below the line, since they were non-commission. Today those categories are not really relevant, especially with the advent of digital/internet advertising. So, you might say today that there is image advertising, for example commercials running during the Super Bowl; and then there is targeted advertising, which you see in direct response and internet advertising, which targets a need of a particular customer or market segment.
What is above-the-line and below-the-line advertisement?
Above the line advertising are the promotional activities carried out through mass media such as radio, television and news papers. Below the line advertisement is a technique that uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. These may include activities such as direct mail, public relations and sales promotion.
When graphing a linear inequality how do you know if the inequality represents the area below or above the line?
If the signnn is less than then it is below the line , if it is more than than it is above the line, that is the shaded region, If the signnn is less than then it is below the line , if it is more than than it is above the line, that is the shaded region,
What is the branat line?
The Branat line shows the area's on the world map which are MEDC and LEDC. The ones above the line are MEDC and the ones below are LEDC. The ones above the line are rich and the ones below are poorer.
What is a ledger line?
A ledger line is a line on a musical stave that you insert when a note is written above or below the stave. For example, in the treble clef, a ledger line is seen when a note is written below middle C, or above the second A above middle C.
Do sharks attack from above or below?
Sharks can see above the water line.
What percent of Iran is above the poverty line?
79% of the people in Iran are above the poverty line while 21% is below the poverty line.
A short line add for extending the range above or below the staff?
ledger line
What is the difference between above-the-line and below-the-line deductions for tax purposes?
Above-the-line deductions are subtracted from your total income to determine your adjusted gross income, while below-the-line deductions are subtracted from your adjusted gross income to calculate your taxable income. Above-the-line deductions are available to all taxpayers, while below-the-line deductions are itemized deductions that must exceed the standard deduction to be beneficial.
What advertising term is abbreviated BTL?
In advertising the abbreviated term BTL stands for Below the Line. It is a more targeted form of advertising using mailing lists more than more general TV and media adverts.
