AI chatbots integration are programs that simulate human-like conversations using natural language processing . AI chatbots are becoming increasingly valuable to organizations for automating business processes such as customer service, sales, and human resources.
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Yes AI Chatbots play a very important role when it comes to increasing website conversions and sales. When you have a website it's very important to be able to follow up with each visitor that visits your brand.
You can do this by having email marketing set up and other integrations like AI Chatbots. If you don't Just imagine having a website without any tracking software or forms. Then you wouldn't have any way of following up to customers that visit your brand. Ai chatbots provide a powerful way to interact with each and every customer that visits your brand 24 hours a day 7 days a week. Ensuring you get the most ROI out of your website traffic.
I have attached a link in my bio that explains it a little more in-depth. I hope it helps. Take care!