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Q: What are the Variables used in segmenting market?
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The clustering techniques that can be used in segmenting?

Clustering techniques that can be used in segmenting usually require computers to group people based on data from market research.


Explain the four major segmenting variables for consumer markets?

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How has GM used the major segmentation variables for consumer markets in segmenting the SUV market?

General Motors do this by determining the typical SUV driver or purchaser. They then tailor their marketing program towards these consumers, taking into account factors such as age, gender and disposable income.


When a company identifies the parts of the market it can serve best and most profitably it is practicing?

segmenting


What does segmenting mean in marketing?

Segmenting is when you see the need to target one specific group or market for your products/services. The particular group (segment) has or displays a different need from the rest of the consumer population.


What is product cost as cost of market segmentation?

When segmenting broad product-markets, cost considerations tend


Which network device regenerates the data signal without segmenting the network?

The network device that regenerates data signals without segmenting the network is a repeater. Repeaters are used to prevent attenuation of signals.


What does market segment mean?

Segmenting is when you see the need to target one specific group or market for your products/services. The particular group (segment) has or displays a different need from the rest of the consumer population.


What is is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes?

Market Segmentation


Why should marketers consider segmentation as an important marketing decision?

Segmenting allows for more effective advertising through it's marketing within a target market which equates to larger ROI depending on the medias and methods used to deliver the advertising messages.


Discuss the segmentation variables you will consider to segment the market for a 150 cc premium motorcycle?

Discuss the segmentation variables you will consider to segment the market for a 150 cc premium motorcycle.


Why is customer segmentation important?

This is important because without segmenting customers into different groups, it will be harder to sell your products to a certain group of market. That's why it is important to do this when selling a product.