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1.culture and social

2.family consideration in a situation

3.psycho buying/

4.buying process

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Q: What are the four factors that affect tourist buying decision?
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How does external factors affect Mark Spencer?

External factors affect Marks and Spencer in terms of the buying power of customer. The marketing strategies of the company must also adapt to the external factors such as political, economic, technological, legal and environmental factors for the brand to continually thrive in a given location.


Are collector cars worth buying?

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What are the factors influences organisational buying behaviour?

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What is Role of child in buying decision?

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