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Q: What are the four p's of markrting mix?
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What is the classic four PS classification of market mix variables?

The classic four Ps classification of marketing mix variables (product, price, promotion, and place) emerged as a marketing principle.


What is meant by markrting?

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The marketing mix has two variations, the 4ps, and more recently the 7 ps. Below are the Ps in order (1 to 4 the 4 ps, 5 to 7 the additional 3 that make the 7 ps):ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe marketing mix was coined by Neil Borden in 1948 in an article entitle "the concept of the marketing mix" which referred to these 4 or 7 elements as ingredients in a recipe.


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The six Ps of the marketing mix are as follows: Product Price Place Promotion People Performance


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