Conant was in charge of Fleischmann brand margarines and spreads, Blue Bonnet margarines and spreads, and EggBeaters (an egg substitute).
General Mills, 1976-1989, marketing department; Kraft General Foods, 1989-1992, director of strategy; Nabisco Foods Group, 1992, vice president and general manager of Fleischmann's division; Nabisco Biscuit Co.
American
www.campbellsoupcompany.com
DeNitto, Emily, "Doug Conant Nabisco Cookies," Advertising Age, July 4, 1994, S16. "Douglas Conant: In the Soup," BusinessWeek, January 22, 2001, p. 46.
Campbell Soup Company
After graduating, Conant considered playing professional tennis but instead went to graduate school
President, chief executive officer, and director, Campbell Soup Company
Northwestern University, BA, 1973; MBA, 1975
In 2001 Conant was hired by the Campbell Soup Company as its president and CEO and was named a director of the company.
President, chief executive officer, and director, Campbell Soup Company
One reason for Conant's success was his use of a cross-functional team approach to branding. By using people of different backgrounds, he was able to develop new products and integrate ways to market them.
Douglas, Gates, McCarthy Town, Merriam, and Conant. All located in Acto Massachusetts.