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depth : number of intermediaries between manufacturer and customer. for eg: manuf-> distributer-> customer is a level-1 distribution scenario with depth=1; manuf-> wholesaler->distributer->customer is a level 2 with depth=2. width/breadth =intensity and assorment of channels that one has to make the product available to the customer. It could be intensive, selective or exclusive

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Q: What do you mean by width and dept-h of distribution?
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