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What is the disadvantage of using middlemen in foreign countries as channels of distribution in international marketing?
The main drawback of this alternative is that foreign middlemen are some distance away and, therefore, more difficult to control than domestic ones.
Middlemen in marketing system?
The middlemen are intermediaries in the marketing system who complete the distribution channel between a producer and a consumer. They may be wholesalers, retailers, agents or brokers. They purchase products, store them, transport them and deliver them to consumers. They help in promotion of sales from producers to consumers.
What role do middlemen play in marketing?
Middlemen are responsible for finding the right clients and connecting them with most appropriate customers. They help in time management and ensure customers get exactly what they are looking for.
How can such a producer justify competing with its own middlemen?
Which types of retail outlets are best suited to intensive distribution? To selective distribution? To exclusive distribution? Explain your answer in each case.
What are the functions of middlemen in the chain of distribution?
I remember them as possession, ownership, negotiation, financing, pricing and promotion.
What are two Benefits of middlemen?
Middlemen can provide market access to smaller producers who may not have the resources to reach larger markets on their own. Additionally, middlemen can help in reducing the costs and risks associated with direct selling by streamlining distribution channels and providing market expertise.
How is product placement achieved?
This proper placement of products is done through middlemen called the channel of distribution. The channel of distribution is comprised of interdependent manufacturers, wholesalers, and retailers.
How does Exporting work?
With exporting, firms enter international markets by selling products internationally through the use of middlemen
Importance of middleman?
A middleman acts as an intermediary to ensure that the distribution channel between the supplier and the consumer is complete. Middlemen supplement the resources of the manufactures.
What are the differences between agent middlemen and merchant middlemen?
Merchant middlemen usually own the product that they handle and agent middlemen are brokers who do not own the product that they handle.
What are the difference between merchant middlemen and agent middlemen?
Merchant middlemen usually own the product that they handle and agent middlemen are brokers who do not own the product that they handle.
Explain how a direct distribution may be the lowest cost?
In direct distribution, the product reaches the customer from the farmer/manufacturer within intervention of middlemen in between. This helps to reduce the operational costs,thereby offering the produce at the lowest minimum cost.
