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the theory that consumer assumptions about a product or situation are derived from the consumer's experience, personality, or attitudes. For example, a consumer who has had poor experiences with domestic automobiles and a good experience with an import might attribute the quality of the import to the fact that it is not U.S.-made. Such a consumer will be predisposed toward products that emphasize their foreign origin. Similarly, a product endorsement by a celebrity who is perceived to be unethical will be attributed to the money being paid for the endorsement and not to the celebrity's honest assessment of the product.

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13y ago
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8y ago

An attribution theory is a theory which states that we all have a basic need to understand and explain the causes of the behaviour of other people.

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Q: What is attribution theory?
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Related questions

What are the factors of attribution theory?

Attribution is a concept in social psychology. The attribution theory is a term for many models that explain the processes.


What are the three parts of attribution theory?

antecedents, attribution,consequences


List for success failure associated with attribution theory?

list for success failur associated with attribution theory


What are the elements of attribution theory?

there three elements for attribution they are:- 1. Distinctiveness 2. Consensus and 3. Consistency


What is Attribution theory of house purchasing?

It is usually reduced to the adage, "location, location, location".


What does the attribution theory do-?

It shows how a person explains the behavior of someone else.


What is attribution theory of charismatic leadership?

Attribution theory of charismatic leadership suggests that followers attribute certain charismatic qualities to their leaders, such as vision, inspiration, and confidence. These qualities are perceived as unique and extraordinary, inspiring admiration and loyalty from followers. Followers' belief in the leader's exceptional qualities contributes to the leader's charismatic influence and effectiveness.


Attribution theory what are its implications for explaining organizational behavior?

The process by which persons interpret and pinpoint causes for their own personal and other's behaviour is the theory of attribution. In this motivational theory, a person always finds a way to explain things, he make inferences on why things or events occur. After explaining the events a person then predicts future events through his inferences. He wants to understand the reasons or causes behind behaviour of people and why events happen. It was first proposed by Fritz Heider in 1958 and further developed by Harold Kelly and Bernard Weiner. he attribution theory explains how individuals pinpoint the causes of their own behavior and that of other people. There are two sources of "power" that human beings believe are responsible for the outcome of their own actions. One source is internal; we normally relate success and elements under our control as an internal attribution. The second source is external: we normally relate failure and elements out of our control as an external attribution. Success in the workplace can simultaneously alternate between internal and external. You might have been prepared and researched for a project and believed your success was internal. On the other hand, you may believe you were lucky to have done such a great job on a project, attributing your success to external forces.


When was Not for Attribution created?

Not for Attribution was created on 2008-01-20.


Fundamental attribution errors?

Does stress factor into the frequency you make the fundamental attribution error


When do you give attribution?

Attribution should be given to direct quotes, and to information not considered to be "common knowledge."


What has the author John H Harvey written?

John H. Harvey has written: 'New Directions in Attribution Reseach. Volume 3 (Hard) (New Directions in Attribution Research)' 'Social psychology' -- subject(s): Social psychology 'New Directions in Attribution Research. Volume 1' -- subject(s): Attribution (Social psychology) 'Attribution'