What is attribution theory?

Answer 1

the theory that consumer assumptions about a product or situation are derived from the consumer's experience, personality, or attitudes. For example, a consumer who has had poor experiences with domestic automobiles and a good experience with an import might attribute the quality of the import to the fact that it is not U.S.-made. Such a consumer will be predisposed toward products that emphasize their foreign origin. Similarly, a product endorsement by a celebrity who is perceived to be unethical will be attributed to the money being paid for the endorsement and not to the celebrity's honest assessment of the product.

Answer 2

An attribution theory is a theory which states that we all have a basic need to understand and explain the causes of the behaviour of other people.