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The Thurstone technique is a technique that allows subjects to express their beliefs or opinions by checking items that apply to them.

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Q: What is the Thurstone technique?
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Who is the father of attitude measurement?

The father of attitude measurement is considered to be Rensis Likert, an American social psychologist who developed the Likert Scale in the 1930s. The Likert Scale is a widely used instrument for assessing attitudes and opinions in research studies.


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