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Traffic attribution identifies which sources drive visitors to a web property. And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website.

Marketers must be able to reliably credit conversions (i.e. results) to the correct traffic source to compare the performance of marketing activities across various channels. If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity.

visit advanced-attribution to know more about traffic conversion attribution. Contact Number: +49 (0)30 89405330

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Feret Matthews

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3y ago

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