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Why does ad time cost 3.5-4 million dollars for one 30-second ad?
Wiki User
∙ 11y ago
Only one reason: Because there are advertisers who are willing to pay it.
Advertisers are willing to pay that price for a Super Bowl spot because of the
huge number of eyes and ears their message will reach.
But that's NOT what a 30-second spot costs on your local neighborhood alternative-music
radio station. The cost of the advertising whereveradvertising is found ... whether it's
radio, TV, newspapers, magazines, billboards, or park benches ... is directly connected to
the size of the audience it will reach.
Wiki User
∙ 11y ago
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