Preferably it should be be a few percent over what you could get for your money in a safer investment. Consider that you may be an employee there and being paid a decent salary. No? The facts. You asked - 9-12 percent. But of what?
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As much as you can get SUCKA!
15%
Profit Margin ratio is the comparison of profit as a percentage of revenue and calculated as follows Profit Margin ratio = Net Profit/Revenue
A high profit margin is a good indication that a business is doing well, and has financial stability. This also shows that the company has good control over its costs in relation to its income.
Gross Profit Margin = Gross Profit/Revenues Net Profit Margin = Net Profit/Revenues