There are probably many reasons crayons were invented. One of them was to have a color medium that wouldn't rub off the material you used. Prior to what we know of as crayons, encaustic crayons had to be "treated" with a fixitive to keep them permanent. Either that or they had to be contained behind glass. Chalks and paints were messy and required a lot of cleanup. Another key contributor were simply the times we were in when they were created. It was the pre-camera era and the crayon served as a way to create a quick color drawing while out and about whereas colored pencils couldn't always capture the same look as they were constrained to a narrow point. The influx of schools and education were one of the primary drivers for crayons as well. They needed something non-poisenous and easy to use. The blackboard chalk of the day created a lot of dust and even when the dustless varities came along, they required chalkboards. The accessibility of paper contributed to needing a new medium. Finally, industry itself demanded the product. Everything from leather marking to wood and glass needed a marking tool and crayons served a variety of these purposes.
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Beacause they had nothing else to do and because they got the idea from a canddle maker and it sounded cool