The six components of microenvironment were developed by the founder of the marketing discipline, Jerome McCarthy, in his "Basic Marketing" book from the 1960s.
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A microenvironment can be a microscopic cellular environment, a microhabitat in climate, or a business and its contacts. It is bounded by different conditions or competitors.
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capitalism suplement
1,2,3,6,9,18 Six factors.
The microenvironment consists of factors close to the company that directly impact its ability to serve its customers. Elements include suppliers, customers, competitors, intermediaries, and publics. For example, a supplier providing low-quality materials can negatively affect production, while strong relationships with customers can lead to repeat business.
Despite being a microenvironment, there is a focus on several large elements. These elements include economics, demographics, legal and political issues, the natural environment, cultural and social issues, and technology.
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Six factors.
six factors