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Demographic factors are those relating to personal characteristics such as age, gender, social class, level of education, family, or race/ethnicity.

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Q: Which is an example of a demographic factor?
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Demographic factors may influence your political participation What is a demographic factor?

a personal characteristic


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The demographic factor affects marketing in a direct way. A particular area that has high populations will create a better audience for marketing.


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Demographics can be segmented into as many areas as you want. It's not always, by gender, age, nationality, education etc. It depends on what information is specific to your needs. For example, if you intend to open a business that sells computers, acquiring information on the percentage of people in a given area who are computer literate could be a factor. So yes, computer literacy can be a demographic factor. Viper1


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How demographic factor is related to age?

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Which environmental factor is the most important for marketing-demographic change or technological change?

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