Depends what you are measuring. If it is business, the most common measures are financial including sales and profit. To put it in context, it is normally good to analyze the environment including market size, growth trend, share of market.
dichotomous variables
Variables measured in monetary units
dependent variables
dependent variables
Nominal Variables
In experiments, variables are factors that can be changed, controlled, or measured to observe their effect on the outcome. There are independent variables that are manipulated by the researcher, and dependent variables that are the outcome or response being measured. It is important to carefully define and control variables to ensure accurate and reliable results in experiments.
A sound spectrogram measures the frequency and wavelengths of sound waves. The frequency is measured in Hertz and the wavelengths are measured in meters.
Subjective analysis
A variable.
Variables of interest in an experiment (those that are measured or observed) are called response or dependent variables. Other variables in the experiment that affect the response and can be set or measured by the experimenter are called predictor, explanatory, or independent variables. Antisocial behavior
Intervening variables cannot be directly measured because they are theoretical constructs that explain the relationship between the independent and dependent variables in a study. Their impact is inferred based on the relationship between the variables of interest.
Dependent variable or what is being measured or observed by YOU.