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I believe the word your looking for is "Demographics" It's a segmentation or statistical break down of populations by age, sex, income, education, ethnic origin etc. Many businesses use demographics to develop their marketing strategies, however demographics are used by most all organizations where human populations, their density and breakdown are a concern. Demography is usual term.
demographics
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Earn +20 ptsQ: What is The statistical characteristics of human populations are called?
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