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Social variables are those aspects of a person which may well impact on the way in which they answer a question, speak a language's dialect, what accent they have, where they shop, their politics, etc...

Generally speaking Social Scientists insist on "controlling for" (taking account of) the social variables of respondents in order to ensure that their test results and responses from any study's participants are 'valid'

Generally, social variables include (but are not limited to):

-Gender

-Age

-Social class

-Region of origin

-Region of residence

-Occupation

-Salary/income range

-etc...

The reason we Social Scientists control for these variables is that if you were to ask 100 random people whether pre-marital sexual activity was acceptable and of those asked 90 were lower-middle class university students who happened to be male, and the other 10 were female church members for the mid-west of the US, then you're going to get VERY skewed results which would, essentially, invalidate your study.

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