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Cards in this guide (7)
profitability ratios

these are ratios which analyze profitability of a company. higher ratios imply higher profitability and value of a company.

types of profitability ratios

there are many profitability ratios which are calculated. some of them are:

profit margin
operating margin
total asset turnover
return on assets (ROA)
return on equity (ROE)

profit margin

it is also known as net profit margin. this ratio shows how much net income a company earns from operations. a higher ratio implies higher profit earned. profit margin is calculated as follows:

profit margin = (Net income / Revenue) * 100

operating margin

operating margin shows the operating income earned by a company. higher margin implies higher revenue earned. operating margin is calculated using the following formula:

operating margin = (Operating income / Revenue) x 100

return on assets

this profitability ratio shows how much income is contributed by assets of a company. generally, assets contribute a majority of income earned. ROA is calculated using the following formula:

Return on assets = (Net income / Total assets) x 100

return on equity

this ratio shows how much income is generated by equity of the company. it is a great contributor towards profitability of a company. return on equity is calculated as follows:

Return on equity = (Net income / Total equity) x 100

total asset turnover

total asset turnover shows how much revenue is contributed by assets of a company. a higher ratio implies higher revenue earned. it is calculated as follows:

Total asset turnover = Revenue / Average total assets
Average total assets = (Opening total assets + Closing total assets) / 2

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