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Negative publicity can be the result of a mishandled crisis. Anticipating crises and having a solid crisis plan in place, however, can save a company from potentially disastrous situations and enhance its image.

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Q: What causes negative publicity?
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To combat negative publicity during a crisis, communication lines must be opened. The company must be open to the media and tell the full story so that reporters do not look to outsiders to fill in the gaps. Concern about the crisis must be expressed.


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