A guild doesn't really look like anything. Asking what a guild looks like is akin to asking what a club or society looks like.
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A merchant belonged to the guild. The guild was like a union.
to look after the rights of the members of that guild
First one had to become an apprentice, after that when they had learned the trade they became a member of that crafting guild. A guild is like a modern day Union.
Merchants guild
A guild is a union of people do or make the same things.