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A firm doesn't have "one and only responsibility". One responsibility is (usually) to make money; many firms are created for that purpose. But a firm also has a responsibility to society in general. A firm should do no harm, and the product or service it offers should actually be useful to society. The fact that sopme firms don't do this doesn't disprove the claim that they actually do have this responsibility, just as the fact that some fail to make a profit doesn't disprove that making money is one of the company's purposes.

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