7ps of banking sector
productplacepromotionpeopleprocesspricephysical
marketing mix of 5star hotel?
product, price, promotion, place, people, process, physical environment
i want 7 PS of marketing in raliance , tata indicom & virgin. chandan gupta pgdm student chandang22@gmail.com
An air taxi operates with an on-demand basis as an air charter cargo or passenger aircraft. The 7 P's are Proper Prior Preflight Planning Prevents Poor Performance.
Most are (some my own) PEOPLE PRODUCT PRICE PLACE (competition) (mine) PROMOTION PHYSICAL Distribution *aka original "PLACE ABOVE POLITICS (laws and regulation) PERSUASION (Advertising)
Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry.The 7Ps of the marketing mix can be discussed as:Product - It must provide value to a customer but does not have to be tangible at the same time. Basically, it involves introducing new products or improvising the existing products.Price - Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts, offers and the like.Place - It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels, like Internet, wholesalers and retailers.Promotion - It includes the various ways of communicating to the customers of what the company has to offer. It is about communicating about the benefits of using a particular product or service rather than just talking about its features.People - People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the people's hands.Process - It refers to the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things.Physical (evidence) - It refers to the experience of using a product or service. When a service goes out to the customer, it is essential that you help him see what he is buying or not. For example- brochures, pamphlets etc serve this purpose.what can you buy for 7p with a push a leaf of bread
1. price 2. promotions 3. publicity 4. place (channel) 5. people 6. product (strategy) 7. political power 8. physical facilities 9. process 10. packaging (we are up to 10 now).
The electron configuration of Neptunium can be found by following the Aufbau principle, Pauli exclusion principle, and Hund's rule. Neptunium (Np) has 93 electrons, with a configuration of [Rn] 5f^4 6d^1 7s^2.
Kingfisher Airlines started its operations on May 9, 2005 with a fleet of 4 Airbus A320 aircraft's. Kingfisher Airlines was the first airline in India to operate with all new aircraft. On June 15 2005 Kingfisher Airlines became the first Indian airline to order the Airbus A380, to be delivered by 2014 Fleet size of 73 and 137 orders placed The planes have the best in-flight facilities that match world class standards
Whilst for some time there were considered to be 7Ps in the services marketing mix, which included the traditional 4Ps plus Process, People and Physical evidence (the last 3Ps represent the systemic vision from the Marketing point of view), Services Marketing Academics and Experts from the sector have recently added an 8th P (Lovelock and Wirtz, 2007, pp. 22-23). Thus, the 8Ps of services marketing are defined as follows:Product elements - the core and periphery service elements at the centre of the company's marketing strategy;Place and Time - delivering product elements to customers can be done physically and/or electronically, depending upon the service. Speed and convenience are essential to the customer and are important value-adds;Price and Other User Outlays - pricing is only a part of what customers may part with when purchasing a service; one must also consider time and convenience;Promotion and Education - speaks for itself, but the marketer must make sure communications not only provide information, but also persuade the customer of the service's relevance to the customer's particular 'problem';Process - the means by which the firm delivers product elements;Physical Environment - the appearance of the place where the services are delivered may have a significant impact upon whether the service was satisfactory;People - front-line staff will have a direct impact on perceptions; andProductivity and Quality - improving productivity is a requisite in cost management; but quality, as defined by the customer, is essential for a service to differentiate itself from other providers. (Lovelock and Wirtz, 2007, pp. 23)References:Lovelock, C. and Wirtz, J. 2007. Services Marketing: People, Technology, Strategy. 6th Edition. New Jersey, USA: Pearson International - Pearson/Prentice Hall.