Likert (1967), Lankford (1994) and Veal (1997) list the advantages of the Likert method as including:
1- the fact that the method is based entirely on empirical data regarding subjects'
responses rather than the subjective opinions of judges;
2- the fact that this method produces more homogeneous scales and increases the
probability of a unitary attitude being measured; as a result, validity (construct and
concurrent) and reliability are reasonably high; and
3- greater ease of preparation.
quoted from:
TOWARDS THE RESPONSIBLE MANAGEMENT OF THE SOCIO-CULTURAL IMPACT OF TOWNSHIP TOURISM, By PRANILL RAMCHANDER, April 2004
Likert scales are good because theyshow the strength of the person's feelings to whatever is in questionThey're easy to anylaseThey're easy to collect dataMore expansiveQuickHope this helps :)
Can a 3-point scale also be called a Likert scale?? PS
false
Guttman scale is a one way street. Meaning it only has positive values. common example are distance (cm/m/km) or weight (mg/g/kg)Likert scale is two way street. It has both positive and negative values. Commonly used are survey on perception. Hence a 5 Likert rating would give a 'rubric' ofStrongly Disagree (-2)Disagree (-1)Neutral (0)Agree (1)Strongly Agree (2)In the above example Likert possible rating is from -2 until +2
The Likert type question is used to determine the respondent attitude or feeling on a particular specific item. There are numerous ways to set up the answer types on the Likert scale; see the related links.
real definition of likert scale?
It depends on the specific likert scale, but generally it is the ordinal level
Likert scales are good because theyshow the strength of the person's feelings to whatever is in questionThey're easy to anylaseThey're easy to collect dataMore expansiveQuickHope this helps :)
Can a 3-point scale also be called a Likert scale?? PS
false
Guttman scale is a one way street. Meaning it only has positive values. common example are distance (cm/m/km) or weight (mg/g/kg)Likert scale is two way street. It has both positive and negative values. Commonly used are survey on perception. Hence a 5 Likert rating would give a 'rubric' ofStrongly Disagree (-2)Disagree (-1)Neutral (0)Agree (1)Strongly Agree (2)In the above example Likert possible rating is from -2 until +2
The Likert type question is used to determine the respondent attitude or feeling on a particular specific item. There are numerous ways to set up the answer types on the Likert scale; see the related links.
A Likert scale is considered a quantitative measurement tool because it assigns numerical values to responses and allows for numerical analysis of data.
To create a Likert scale questionnaire, first define the statements or questions to be rated. Then, choose a scale, such as a 5-point scale ranging from "Strongly Disagree" to "Strongly Agree." Next, present the statements along with the scale and ask respondents to select the option that best represents their opinion. Finally, analyze the responses by calculating averages or percentages for each statement.
6
The Likert Scale
See the related link for more information. The Likert scale with 5 points typically has a middle neutral (neither agree or disagree) choice. In the 4-point scale, the neutral choice is removed, so that person who is uncertain is forced to lean (even if slightly) one way or the other.