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Likert (1967), Lankford (1994) and Veal (1997) list the advantages of the Likert method as including:
1- the fact that the method is based entirely on empirical data regarding subjects'
responses rather than the subjective opinions of judges;
2- the fact that this method produces more homogeneous scales and increases the
probability of a unitary attitude being measured; as a result, validity (construct and
concurrent) and reliability are reasonably high; and
3- greater ease of preparation.
quoted from:
TOWARDS THE RESPONSIBLE MANAGEMENT OF THE SOCIO-CULTURAL IMPACT OF TOWNSHIP TOURISM, By PRANILL RAMCHANDER, April 2004
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What are the advantages of using the likert scale?
Likert scales are good because theyshow the strength of the person's feelings to whatever is in questionThey're easy to anylaseThey're easy to collect dataMore expansiveQuickHope this helps :)
How do you convert a 5 point likert to a 3 point likert and what role does item response theory play here?
Can a 3-point scale also be called a Likert scale?? PS
A survey question given in the Likert scale is an example of an open ended question true False?
false
How does guttman scale differ from the likert scale?
Guttman scale is a one way street. Meaning it only has positive values. common example are distance (cm/m/km) or weight (mg/g/kg)Likert scale is two way street. It has both positive and negative values. Commonly used are survey on perception. Hence a 5 Likert rating would give a 'rubric' ofStrongly Disagree (-2)Disagree (-1)Neutral (0)Agree (1)Strongly Agree (2)In the above example Likert possible rating is from -2 until +2
What is the Best way to answer the Likert Scale?
The Likert type question is used to determine the respondent attitude or feeling on a particular specific item. There are numerous ways to set up the answer types on the Likert scale; see the related links.
