The results of scientific polls might not be accurate if the people being polled are aware of the agenda of the poll. A poll also might not be accurate if a large enough group of diverse people are not included in the poll.
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Statistics, as well as statistical analysis, is key to the field of social sciences. Social scientists study the attitudes of groups of people, and this is often through the use of focus groups, questionnaires, and polls. These studies results in statistics, qualitative as well as quantitative.
because they can help you find your right answer
its easier to quantify etc
Public Opinion Polls