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It is pleasing to the human eye.
The Parthenon in Greece uses the golden ratio as well as the Pyramids of Giza
A great many things have the golden ratio in them varying from things fabricated by humans such as architecture, the proportions of the sides of a book also fall into the golden ratio. The golden ratio also occurs naturally for example the spiral in the snail's shell falls into the golden ratio. Generally most man made things have the golden ratio in them as it has been found quite simply, to look good.
The Fibonacci sequence can be used to determine the golden ratio. If you divide a term in the sequence by its predecessor, at suitably high values, it approaches the golden ratio.
Fibonacci didn't discover the golden ratio. It had been used thousands of years earlier,for example in construction of religious architecture by the Greeks, who considered it themost perfect and visually pleasing ratio of structural length to width. Fibonacci studied asimple numerical series that generates the number equal to the golden ratio.The number is also the solution to the equation: [ (x - 1) = 1/x ].