1 inch = 2.54 centimeters. (for everyday quick thinking you can just average it 4inches = 10cm)
so...
5" by 7" = 12.7cm by 17.8cm = 12.7*17.8 = 226.06 square centimeters
(or 35 square inches)
we are talking about an area smaller than an a5 sheet of paper. Think... small agenda/diary/planner size.
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