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nonstandard and standard measurements...
They are all measurements of some characteristic.
standard or imperial measurements are in : inches, feet, yards, pounds, gallons and asuming by nonstandard you mean metric measurements, they are in, millimeters, meters, kilometers, kilograms, liters. .........TADA!
You can invent any number of nonstandard units, but none of them is "best". It is best to use standard units, that is, the meter.
The standard unit of length is the meter, and any multiple and submultiple such as kilometer and millimeter. Nonstandard units include foot, inch, mile, light-year, parsec, astronomical unit.