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A bit.
it's called a "bit"
A binary digit, or bit.
"Binary" and "Digit", coined by John Tukey in 1946.
While the computer/information term 'bit' was first used in a research paper by Claude Shannon in 1948, the term was coined by John Tukey as a contraction of binary digit while he was working on concepts of computer design. I suppose during the holidays we could say it is a bit of Tukey.