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To maintain its worldwide dominance in the shaving market, Gillette should focus on innovation by developing advanced shaving technologies and eco-friendly products, such as biodegradable razors. Strengthening its digital presence through targeted marketing campaigns and e-commerce platforms will enhance customer engagement and accessibility. Additionally, expanding partnerships with subscription services can cater to changing consumer preferences for convenience. Finally, investing in sustainability initiatives will resonate with environmentally conscious consumers, enhancing brand loyalty.

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