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Horizontal integration is a business strategy where a company acquires or merges with other companies at the same level of the supply chain, often to increase market share and reduce competition. Vertical integration, on the other hand, involves a company taking control of multiple stages of production or distribution within its supply chain, either by acquiring suppliers (backward integration) or distributors (forward integration). Both strategies aim to enhance efficiency, reduce costs, and improve competitive advantage.

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3w ago

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