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Using initials is typically referred to as "initialism." Initialisms are formed by taking the first letters of a series of words and pronouncing them individually, such as "FBI" for Federal Bureau of Investigation. If the initials form a pronounceable word, it's called an "acronym," like "NASA" for National Aeronautics and Space Administration.
It is called a denominator
It is called the 'denominator'
State initials for Maine are ME
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