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Rational appeals focus on logical arguments and factual evidence to persuade an audience, often highlighting the benefits, features, and value of a product or idea. Informational appeals, on the other hand, emphasize providing useful information or insights, often leveraging statistics, expert opinions, and case studies to inform the audience. Both types aim to engage the audience's reasoning processes, but rational appeals are more directly tied to a logical framework, while informational appeals prioritize knowledge dissemination.

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